Monthly Archives: June 2006

A Peek into the Learning Experience published on 30/06/2006 by Maya Eadie

A Peek into the Learning Experience – Pearce MayfieldPearce Mayfield Here’s a marketing conundrum: my company, Pearce Mayfield, offers training in project and programme management, particularly accredited courses in the PRINCE2, Managing Successful Programmes (MSP) and Change Management. How, then, do we differentiate ourselves from other, ostensibly competent competitors? Our dilemma is that ‘flat’ brochures

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Here’s a marketing conundrum: my company, Pearce Mayfield, offers training in project and programme management, particularly accredited courses in the PRINCE2, Managing Successful Programmes (MSP) and Change Management.

How, then, do we differentiate ourselves from other, ostensibly competent competitors? Our dilemma is that ‘flat’ brochures and the Internet equivalent br
ochureware really don’t convey the productive ‘buzz’ that is generated on our events.

So we commissioned a video. If you click on the graphic it will take you to the page on the web site where you can view the video. It is just a little over seven minutes long. It features David Martin, one of our close training associates, as well as my friend and colleague, John Edmonds. Towards the end, I attempt some words of wisdom.

The video was recorded and produced by Sheffield-based Tim Smithies. Tim was a one-time escapologist, conjurer, youth worker and PRINCE2 Practitioner; all essential credentials, I’m sure you’ll agree, for a good project manager.

Anyway, I’d appreciate your honest comments on the video.

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